Why Coaching
Coaching is one of the most powerful and precise tools now available in the development of key corporate personnel. It is now widely accepted that coaching is more an enrichment and enhancing process that taps the potential of the client rather than an overpriced hand-holder. Executives and managers who are facing challenges in the workplace fully understand that coaching is not a reflection of their abilities but an acknowledgment of their worth to the company.
Clearly companies think that coaching is worth its price tag. According to the Harvard Business Review (November 2004), annual spending for coaching services in the US exceeded $1 billion. And the investment in coaching is not confined to the US. A majority of top companies in the UK (88%) and Australia (70%) hire coaches to assist their bottom line by assisting their executives.
Coaching companies are growing in number so selection of a coach who is well trained and highly experienced must be done carefully. Top coaches are few and far between and you must be sure of whom you are dealing with by assessing elements such as credentials, qualifications, experience and references.
Many senior management clients who have experienced professional coaching know its positive impact within just a few hours of working with an expert coach. The calling cards of good coaching are its focused nature and immediate impact. Your senior employees don’t have the time to be sitting in a training room for hours on end in the knowledge that only 10% of what is being said is relevant to them.
At senior levels HR cannot create a generic approach for all it's people. In the development of talent it calls for a tailored approach that fits around the needs and timings of the director and at the same time is consistent over an extended period to create the deep and positive change in thinking and approach.
Senior people need and desire something specially designed that stretches them to new empowering levels of attainment and success in the safe setting of confidentiality.
If your business values it's top people it needs to understand how they are being supported by the organisation. Its a lonely place at the top and left to find their own way a business may allow these key players to waste valuable time, energy and focus. Furthermore they could experience of high levels of frustration, when simple introduction of an expert coach will shortcut the time and distance travelled to the desired corporate result, heavily reducing the overall costs to the business.
Have a look at the key bullet points here